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Cynthia Frisby

Associate Professor
School of Journalism
Strategic Communication
573-882-6232
FrisbyC@missouri.edu

Areas of Expertise

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Biography

Frisby, Cynthia
Cynthia Frisby has built her research program around her desire to refine and evaluate advertising messages and to determine their effects on consumers. Her studies not only help to identify what messages may be most appropriate for specific audiences, but also provide insight into how knowledge, culture, motivations, perceptions and attitudes about an issue may influence consumer behavior. Frisby has completed several nationally recognized research projects, including those dedicated to helping health organizations develop communication campaigns for underserved populations. Other projects explore the sources of American viewers’ fascination with reality television and the effects of idealized images on perceptions of body esteem among African American women.

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