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Paul Bolls

Assistant Professor
School of Journalism
Strategic Communication

Areas of Expertise

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Bolls, Paul

Bolls is co-director of the PRIME (Psychological Research on Information and Media Effects) Lab at MU and researches cognitive and emotional processing of media. He is interested in discovering how content and production features of media can be combined to create effective public health campaign messages. Before coming to MU, he taught and directed the Laboratory for the Study of Communication, Emotion and Cognition at Washington State University. In addition to publishing his research in various academic journals, he has presented to professional groups, including the National Association of Broadcasters, Seattle Advertising Federation and Danish National Radio. He also worked in commercial radio for eight years and has his doctorate from Indiana University.

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