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Shelly Rodgers

School of Journalism
Strategic Communication

Areas of Expertise


Rodgers, Shelly

Dr. Shelly Rodgers is a Professor of strategic communication at the University of Missouri, School of Journalism. Research areas include Internet advertising, user-generated content, social media, and health communication. Rodgers is nationally ranked as one of the most productive and most cited researchers in her field. Her research, funded by more than $8 million in federal and state grants, has been published in leading academic advertising and communication journals including the Journal of Advertising, Journal of Advertising Research, Journal of Interactive Advertising, Journal of Current Issues in Research and Advertising, International Journal of Advertising, Social Marketing Research, Journal of Communication, and Journal of Health Communication. Rodgers is a Past President of the American Academy of Advertising.

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