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Laura Scherer

Assistant Professor
Arts and Science


Scherer, Laura

Scherer’s research is primarily concerned with when, how and to what advantage people use spontaneous associations and “gut feelings” in judgment. People often have spontaneous associations and feelings that color their judgments. Scherer’s work has examined how these automatic processes influence evaluations of people (e.g. racial bias), and how judgments contexts can alter the activation of such bias. More recently, Scherer’s research has addressed how spontaneous feelings, versus deliberative reasoning, can influence life-altering medical decisions. This latter work aims to inform the development of patient decision support tools.

May be contacted directly by media: No

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